Columbia Broadcasting System, Inc. Stock Certificate from 1975 now Viacom/ Paramount
Columbia Broadcasting System, Inc. Stock Certificate from 1975 now Viacom/ Paramount
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Are the certificates authentic?
Are the certificates authentic?
Yes, all of the certificates we sell are authentic stock and bond certificates unless otherwise mentioned in the description. At one point in time, this certificate represented a share of of the company, or a bond receipt. These certificates have been removed from circulation and digitalized, as seen by cancellation holes, stamps and writing on the certificate. We offer these certificates as a collectable item, not a security.
This is an original stock certificate from Columbia Broadcasting System, Inc, aka CBS, dated 1975, printed in orange. The face features an allegorical female figure standing in three-quarter pose, her right arm extended to hold a torch aloft, wearing a flowing Greco-Roman gown and laurel wreath. A red rubber stamp reading "Name Changed / CBS Inc." crosses the face, documenting the precise moment the network's corporate identity officially contracted to three letters.
The certificate shows light age toning consistent with its fifty years. It is cancelled with punch holes along the right edge. The reverse bears transfer processing stamps and a signature guarantee, adding a layer of institutional provenance. Offered as a collectible.
January 1975 was a pivotal month inside the CBS executive suite: Arthur Taylor, whose printed signature appears as President on this certificate, had been at the helm since 1972 and was in the middle of a turbulent tenure that would end with his surprise dismissal by William S. Paley in 1976. Taylor had come to CBS from International Paper and brought a corporate discipline that clashed with the network's creative culture, even as CBS dominated the prime-time ratings with All in the Family, M*A*S*H, and The Mary Tyler Moore Show. Paley himself is the central figure in any CBS story: he acquired control of the struggling network in 1928 at age 26 for $400,000, then spent the next half-century building it into a cultural institution that employed Edward R. Murrow, defined American radio journalism during World War II, and delivered the Beatles to a television audience of 73 million in February 1964. By the time this certificate was issued, CBS had already begun diversifying beyond broadcasting, acquiring the New York Yankees, Fender guitars, and publisher Holt, Rinehart and Winston. The 1974 corporate name change to CBS Inc., memorialized by the stamp on this very certificate, was the formal acknowledgment that the company had outgrown its original identity. CBS was eventually acquired by Viacom in 2000, spun off as an independent company in 2006, and merged back with Viacom in 2019 to form Paramount Global.
CBS certificates from the network television era attract collectors drawn to both broadcast history and the Paley legacy. The name-change stamp on this example gives it a documentary quality that clean examples lack, placing it at a specific turning point in the company's corporate evolution.
Materials and care
Materials and care
Here are some quick tips to preserve your certificate for decades to come.
Paper quality: Stock certificates were printed on a variety of certificate paper dating back to the mid 1800s. Most of these vintage collectable certificates have signs of used & wear , cancellation holes, pencil / pen writing, stamps, staples, adhesives, slight rips, missing coupons and other features.
Handling: Always handle the certificate with clean, dry hands or use cotton gloves to avoid transferring oils and dirt from your skin onto the paper.
Storage: Store the certificate in a cool, dry place away from direct sunlight, which can cause fading. Use acid-free folders or archival-quality plastic sleeves to protect it from moisture, dust, and physical damage.
Framing: If displaying the certificate, use a frame with UV-protective glass to prevent light damage. Ensure the certificate is mounted using acid-free materials to avoid any chemical reactions that could degrade the paper over time.
Avoid Exposure: Keep the certificate away from direct sun, extreme temperatures and humidity, which can cause the paper to warp or deteriorate. Avoid exposing it to pollutants, such as smoke or chemicals, which can cause discoloration.
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